Matthew Balyk
In a world full of noise, be a voice worth hearing.
WELCOME
I’m Matthew Balyk — author of The Car-Buying Tradecraft Manual and founder of Tradecraft Consulting Corp.
I spent years inside one of the most persuasion-intensive environments in business: the car dealership.
I didn’t learn influence in a classroom. I learned it where mistakes cost thousands, leverage shifts by the minute, and being unprepared gets exploited in real time.
Today, I teach people like you how to reverse that dynamic — how to walk into high-pressure decisions informed, positioned, and in control, instead of reactive, rushed, or at a disadvantage.
This site is where that knowledge becomes practical.
Here you’ll find information on my new book, upcoming events, and a snapshot of my Tradecraft methodology — including the Tradecraft Persuasion Protocol™ and the Tradecraft Authority Engine™.
If you’re new here, start by joining the Tradecraft Inner Circle.
You’ll receive my Tradecraft Intelligence Briefing — practical persuasion, negotiation, and wording you can use immediately to protect your money, sharpen your influence, and make better decisions under pressure.
You’ll also get my free Dealership Trade-In Appraisal Template, including the exact language that forces dealers to reveal real numbers upfront — before you ever set foot in a dealership. From there, explore the weekly blog for real-world examples of Tradecraft at work, or connect with me directly through the contact form.
I’m glad you’re here. You’re where you’re supposed to be.
NEW RELEASE
Have you ever driven away from a dealership in your new vehicle wondering how much money you left in the deal?
Or received a dealer's trade-in offer that was so insultingly low it felt personal?
If this is you, you’re not alone. And it happens far more than it should. Buying a vehicle shouldn’t feel like a competitive sport, yet most people walk onto the lot unsure of what to say, what to sign, or what they’re actually paying for. Even smart buyers second-guess themselves before the new-car smell wears off.
The reality is that when it comes to car buying people aren't as prepared as they think they are. Why?
Because good salespeople don't just sell cars—they’re trained to guide your decision making. Tone, body language, hesitation…they can read it all. So even confident buyers walk in thinking they’re prepared, and walk out realizing they weren’t.
The Car-Buying Tradecraft Manual changes that.
Written by a veteran car salesman who made six figures a year mastering the good-guy playbook. This isn’t another basic "car guide"—it’s the insider’s cheat sheet from the other side of the desk—the one buyers were never supposed to see.
Inside, you’ll learn how to:
* Shop faster and more strategically.
* Get the highest value possible for your trade.
* Negotiate with calm, iron-clad confidence.
* Decode payments, rates, and dealership math.
* Spot the add-ons worth paying for (and the ones you can skip).
* Avoid the pressure traps that cost buyers thousands.
* Walk out with your deal—not the dealer’s deal.
The information in this book is clear, practical, and instantly usable. That’s why the sharpest professionals—the ones who refuse to be taken advantage of—pick this book up for themselves. Because they know the truth:
This book pays for itself the first time you use it.
Stop hoping you’ll get a great deal.
Start guaranteeing it.
Click below to join the Tradecraft Inner Circle and receive my free Dealership Trade-In Template, built to help you secure stronger trade-in offers, save time, and create competition for your business.
One Template.
Multiple offers.
Zero wasted time.
